Emirates Gold

THE CHALLENGE

As the largest and most prestigious refiner of precious metals in the Middle East, Emirates Gold needed more than a digital facelift—they needed a transformation. With over 30 years of industry leadership, they aimed to modernize their digital footprint to reflect their global standing while capturing the attention of a broader, modern audience.

THE SOLUTION

We set out to evolve Emirates Gold’s brand with a complete digital overhaul. First, we established a refined set of brand guidelines that paid homage to their storied legacy while positioning them for the future. Next, we crafted a precise social media strategy that catered to their diverse audience.

From visually striking reels to engaging videos and graphics, we produced dynamic content that showcased Emirates Gold’s unmatched expertise and quality, reimagining their digital presence with a sleek, modern edge.