Challenge:
MMR, a global research powerhouse headquartered in Oxford, UK, is known for conducting in-depth consumer research for some of the world’s most iconic brands, including Coke, Pepsi, Cadbury, Unilever, Dunkin’, Foster, and Amstel. While their research is invaluable, the challenge lies in the extensive and often complex nature of their documents. Ensuring that these comprehensive insights are effectively utilized by key decision-makers, especially within the marketing teams, has proven to be a daunting task.
Solution:
To tackle this challenge, Communication Crafts was brought on board. Our mission was to distill MMR’s lengthy research reports into concise, 90-second videos that capture the essence of the findings. These snappy, easy-to-consume videos aimed to summarise the research process and outcomes, ensuring that decision-makers at all levels could quickly grasp the insights and take relevant action.
Over the span of three years, Communication Crafts produced over 300 such videos, each tailored to MMR’s diverse clientele and research projects. Our approach ensured that even the most intricate data was presented in a clear, engaging, and impactful manner.
Impact:
The transformation of detailed research documents into dynamic video summaries proved to be a game-changer for MMR. These videos became a vital tool for internal communication, enabling key stakeholders to stay informed and make data-driven decisions with ease. The marketing teams, in particular, found the videos invaluable for quickly understanding and applying research insights to their strategies.
Result:
MMR’s collaboration with Communication Crafts not only enhanced the utilization of their research findings but also set a new standard for how research insights can be communicated within large organizations. The videos became an integral part of MMR’s communication strategy, driving better alignment, faster decision-making, and ultimately, greater success for their clients.
