As one of the top social platforms globally, Snapchat needed to strengthen its foothold in India—a diverse, dynamic market with a Gen-Z audience constantly evolving in its tastes and preferences. Through its global agency partner, Creadits Pte Ltd, Snapchat sought a local partner with a deep understanding of India’s cultural pulse and youth mindset. The mission? To make Snapchat the go-to social app for the nation’s youth.
Communication Crafts stepped up to the challenge, creating a vast array of video content, reels, and static graphics to spotlight Snapchat’s core values—fun, speed, and effortless social sharing. Each piece of content was designed to resonate with the Indian audience, tapping into cultural insights and preferences. With a keen focus on aligning with local trends and the Gen-Z vibe, we made sure Snapchat wasn’t just seen—it was embraced.
They continually demonstrate a high level of creativity and eagerness to satisfy us.
Communication Crafts's work drove a 50% increase in the demand for assets from the end client, and reports show massive growth for the end client's app. The team demonstrates creativity and dedication in exceeding expectations. They deliver useful insights and are able to scale up quickly as needed.