ChillFill

THE CHALLENGE

ATOP was already a dominant player in the frozen food market, but they needed a fresh, consumer-friendly brand for restaurants and fast-food chains. The challenge? Creating an identity that was fun, accessible, and differentiated from the corporate image of its parent company—while also building engagement and visibility in the digital space.

THE SOLUTION

We started from scratch—developing the ChillFill name to reflect convenience and ease. A vibrant logo, playful brand guidelines, and engaging storytelling turned it into a memorable brand. Beyond identity, we built a digital presence through social media that connected with food businesses and launched a website that showcased the brand’s wide product range.