The Challenge
Honda’s sprawling two-wheeler production campus in Vithlapur, Gujarat, is a marvel of modern manufacturing, producing one Activa every 20 seconds. Beyond its impressive scale, the facility attracts B2B buyers from across the globe. Honda aimed to create two 100-square-meter interactive galleries that would rival the finest interactive museums worldwide, showcasing their legacy and technological prowess.
The Solution
Communication Crafts was entrusted with this ambitious project. Our team meticulously crafted the messaging for the two galleries:
1.Honda – A Rich Legacy: This gallery brought to life Honda’s 70+ years of history, emphasising its deep-rooted culture, global reach, and business philosophy.
2.Honda – Technical Marvels: The second gallery highlighted Honda’s groundbreaking two-wheeler technology, with a special focus on the iconic Honda Activa.
Our scope of work included the complete conceptualization, communication strategy, and design. We produced two high-impact videos, developed interactive displays, and created immersive touch-screen presentations. Additionally, we designed two state-of-the-art, fully automated sight and sound shows that captivated the audience with a blend of visual storytelling and technological innovation.
The Impact
The galleries not only elevated the experience for visitors but also garnered national recognition from Honda’s India leadership team. These interactive spaces now stand as a testament to Honda’s legacy and technological achievements, enhancing the brand’s image among B2B buyers and visitors alike.
The Result
The project was a resounding success, establishing the galleries as a benchmark for corporate communication and experiential design. Honda’s Vithlapur campus now boasts two world-class interactive galleries that reflect the brand’s excellence and innovation, solidifying its position as a leader in the automotive industry.
