SERVICES

Brand Portfolio Development

Creative Direction

Digital & Print Design Support

INDUSTRY

Retail

Consumer Goods

The Challenge

In the vaping industry, branding is everything—especially when customers can’t sample products before purchase. Vape Jucce needed to establish a compelling brand portfolio while refining its corporate identity. The challenge? Develop four distinct consumer brands, each with a unique personality, while ensuring a cohesive digital presence across multiple regions, including the UK, France, Germany, Spain, Ireland, and the UAE.


The Solution

Communication Crafts partnered with Vape Jucce to build four standout brands, each tailored for a specific international market. From strategic brand development to creative direction, we ensured every touchpoint—from websites to packaging—aligned with industry trends and consumer expectations. Our team worked closely with the UK marketing division, streamlining collaboration for cohesive branding and marketing execution. With a strong visual identity and a seamless digital experience, Vape Jucce now holds a competitive edge in a crowded global market.