Symphony Limited

The Challenge

Symphony Limited, India’s No.1 cooler brand, dominated the offline market but struggled to replicate that success online. Engaging diverse consumer segments required more than just product quality—it needed a highly targeted content strategy that optimized visibility, engagement, and conversions. Without the right content, Symphony risked losing potential online customers.

The Solution

Communication Crafts crafted a data-driven content strategy tailored to Symphony’s diverse audience. We began by analysing past campaigns to identify key gaps and opportunities. Based on these insights, we developed a segmented content plan that catered to different consumer needs, from personal-use air coolers to large-scale industrial solutions.

To maximize engagement and conversions, we produced live-action videos, influencer collaborations, and user-generated content, ensuring Symphony’s messaging resonated with the right audience. Each content piece was strategically placed in targeted lead-generation campaigns across Meta, YouTube, and Google, ensuring maximum visibility and impact. By aligning the content with consumer preferences and platform algorithms, we helped Symphony strengthen its online presence and drive higher conversions.