Shatpratishat

THE CHALLENGE

ShatPratishat, entering the competitive direct-to-consumer (D2C) cosmetic market, needed to establish a strong brand presence. The brand’s core proposition focused on gentle, skin-friendly products that are free from harmful chemicals, demanding a distinct positioning to stand out in a crowded marketplace.

THE SOLUTION

Communication Crafts was entrusted with creating a comprehensive branding strategy from the ground up. This included the naming, logo design, product positioning, and packaging. Following the brand development, our team also took on digital and social media marketing efforts to ensure a cohesive and engaging presence online.