MMR

The Challenge

MMR, a global research leader working with iconic brands like Coke, Pepsi, Unilever, and Cadbury, faced a common yet crucial challenge—getting decision-makers to act on their highly detailed consumer research. With reports often running deep and complex, marketing teams struggled to sift through lengthy documents and quickly apply the insights to their strategies.

The Solution

Communication Crafts stepped in with a clear mission: to transform MMR’s extensive research reports into concise, 90-second videos. These videos distilled the core insights, making complex data digestible and actionable. Over three years, we produced more than 300 of these impactful videos, each carefully tailored to MMR’s wide range of clients and research projects. The result? Even the most intricate data was transformed into clear, engaging visuals, ensuring that key decision-makers could grasp the insights quickly and put them to work.