Mirwah

The Challenge

Breaking away from the legacy of Zaveri & Co. while maintaining its credibility was a delicate task. Mirwah needed to establish its own identity as a premium, exclusive brand—one that symbolized rarity without alienating its loyal clientele. The goal was to increase brand awareness, drive store footfall, and position Mirwah as the epitome of exclusivity.

The Solution

To solidify Mirwah’s identity, we implemented a three-pronged approach—strategic branding, experiential storytelling, and high-end visual execution. We created the tagline “As Rare As One”, reinforcing the brand’s uniqueness. A luxury soft launch, premium social media rollout, and high-impact print & outdoor advertising positioned Mirwah as an aspirational brand.