HONDA MOTORCYCLE

The Challenge

Honda’s two-wheeler production campus in Gujarat, produces one two-wheeler named – Activa every 20 seconds—a testament to its manufacturing prowess. With global B2B buyers visiting the facility, Honda sought to create two 100-square-meter interactive galleries that would rival the world’s best interactive museums, showcasing their legacy and cutting-edge technology in an engaging and immersive way.

The Solution

Communication Crafts took on the challenge of designing an unparalleled visitor experience by conceptualizing and executing two high-impact galleries. The Honda – A Rich Legacy gallery showcased 70+ years of history, highlighting Honda’s culture, global influence, and business philosophy. Meanwhile, the Honda – Technical Marvels gallery focused on Honda’s two-wheeler innovations, with a special emphasis on the iconic Honda Activa.

To bring these galleries to life, we developed a strategic communication narrative, produced engaging high-impact videos, and designed interactive touch-screen displays to enhance visitor engagement. Additionally, we created fully automated sight and sound shows, combining visual storytelling with cutting-edge technology to deliver an immersive and captivating experience.