Grainspan

The Challenge

Grainspan, a leader in supplying corn grits since 2006, was expanding into the renewable energy sector by producing ethanol. However, their established brand identity no longer aligned with this new direction. They needed to update their visual identity while maintaining their legacy, ensuring the brand resonated with both national and international audiences across the food and energy sectors.

The Solution

We upgraded Grainspan’s logo to preserve its core identity while introducing elements that symbolized energy. This visual transformation extended across their factory, office spaces, and corporate communications through consistent brand guidelines. We also revamped the website to reflect the new direction and introduced a corporate film that showcased Grainspan’s evolution, positioning them as a brand that integrates food and energy, appealing to a broader global market.