SERVICES

Competitive Analysis & Strategy

Content Creation

Performance Marketing

Brand Visibility & Awareness

INDUSTRY

Consumer Electronics

THE CHALLENGE

As a rising brand in Australia’s air purifier market, Bionaire needed stronger visibility and engagement to compete with established players. The goal was to drive awareness, improve traction, and boost ROI through content that not only attracted but also converted.


THE SOLUTION

Communication Crafts conducted a deep competitive analysis to understand what worked for market leaders and how Bionaire could stand out. We then created a series of static and video content pieces tailored to the performance marketing strategy, ensuring higher engagement and better ad effectiveness.