The Challenge
Emirates Gold, the largest and most prestigious refiner and bar manufacturer of precious metals in the Middle East, sought to enhance its digital media presence. With a rich history of 30 years in manufacturing and trading precious metals both locally and internationally, the challenge was to modernize and refine their brand’s digital footprint to reflect their market stature and reach a broader audience.
The Solution
Communication Crafts was brought on board to lead the digital transformation. Our first step was to establish a solid foundation by defining a comprehensive set of brand guidelines that aligned with Emirates Gold’s prestigious reputation. Following this, we developed a detailed social media strategy tailored to their unique audience segments.
We then executed this strategy by producing a variety of dynamic content pieces, including videos, reels, and graphics. Each piece of content was designed to set a fresh tone and reposition Emirates Gold in the digital landscape, showcasing their expertise and the quality of their products in a visually appealing manner.
The Impact
The new digital content significantly enhanced Emirates Gold’s online presence, leading to increased engagement and strengthened brand recognition. The fresh branding and strategic content distribution aligned with contemporary digital marketing standards, making the brand more accessible and appealing to both existing customers and new prospects globally.
The Result
Through this collaboration, Emirates Gold successfully refreshed their brand’s digital presence, positioning themselves as not only a leader in the precious metals industry but also a forward-thinking, digitally savvy enterprise ready to meet the demands of the modern consumer.
