increase in Organic Traffic
monthly leads
ROI
Banker IVF, a leading fertility center in India, aimed to boost its digital presence and lead generation. The challenge? Ensuring a seamless user experience, optimizing website performance, and executing high-impact marketing campaigns to drive consistent, high-quality leads.
Communication Crafts implemented a data-driven strategy to enhance user experience and maximize conversions. We streamlined navigation, introduced a sticky header for quick access to key links, and optimized layouts using heatmap analysis. Performance marketing and SEO efforts further amplified reach, leading to a 300% surge in organic traffic, 2,000+ monthly leads, and 400% ROI. With a strategic digital revamp, Banker IVF’s website became a lead-generating powerhouse.