Challenge:
As one of the world’s leading social media platforms, Snapchat sought to deepen its presence in India—a market vibrant with diverse cultures and an ever-evolving Gen-Z audience. To achieve this, Snapchat, through its global agency partner Creadits Pet Ltd, needed a local partner with an unparalleled grasp of Indian culture, ethos, and the unique mindset of India’s youth. Their mission: to make Snapchat the go-to platform for social interaction in India.
Solution:
Communication Crafts was handpicked to bring Snapchat’s vision to life. The team developed hundreds of compelling content pieces, including videos, reels, and static graphics. These assets highlighted Snapchat’s core value—being a fun, fast, and effortless way to socialize and share moments. The content didn’t just speak to the Indian audience; it resonated deeply with them, aligning with their preferences and cultural nuances.
Impact:
Through its strategic, engaging, and culturally attuned content, Communication Crafts drove unprecedented app downloads and adoption rates across India. The campaign didn’t just promote a platform; it helped create a movement—making Snapchat a household name and a must-have app for India’s digitally-savvy generation.
Result:
Snapchat’s brand visibility soared, and the app’s growth trajectory in India reached new heights, solidifying its position as a key player in the Indian social media landscape.
