RxSafe

The Challenge

RxSafe aimed to launch an entire range of 25 products across three categories—fast. With the pandemic accelerating demand, timing was everything. They needed a swift, strategic rollout with standout branding, sharp communication, and high-impact campaigns to establish their presence instantly.

The Solution

We executed a fast-track launch, crafting a clear, compelling brand narrative across packaging, POS, and digital touchpoints. With on-point communication and bold creatives, we ensured RxSafe and Babytize stood out. From a Raveena Tandon ad film to festive campaigns and product films, every asset reinforced the brand’s trust and relevance.